Your story, amplified.

Brandify Lab is a reels-first social media agency based in Melbourne and Sydney. We help cafés, lifestyle and service brands – and any business with a story to tell – show up clearly on Instagram, TikTok and Rednote with short-form video and, where needed, bilingual English–Chinese content.

The Brandify Lab story

Brandify Lab started as a small team of creators helping local cafés and service businesses turn their everyday moments into simple, genuine reels. From there, we grew into supporting more complex and sensitive industries too – including funerals and family services – where tone, culture and language all matter.

We’re different from a typical “post more content” agency. We’re video-first, we shoot on site ourselves, and we care about how your brand actually feels. Instead of handing you templates, we plan, film and edit content that looks like you – your space, your people, your story.

Are you facing these social media struggles?

If you run a café, funeral or service business in Australia, you probably know social media is important – you just don’t have the time, skills or headspace to do it properly.

Maybe you’re not sure what to film, how to edit reels so they feel professional, or how often you should post. Maybe you’re trying to reach both English and Chinese-speaking audiences without breaking platform rules or using the wrong wording.

Our job is to take that pressure off. We come in with a plan, handle the filming and editing, and make sure your content is clear, on-brand and appropriate for each platform.

Real stories, Real results.

We care more about building something solid than chasing one viral post. For most of our clients, “results” look like:

  • a feed that finally matches the quality of their real-world brand

  • a library of short videos they can reuse for socials, websites and ads

  • clearer explanations of what they do, especially for complex or emotional services

  • more people discovering them through Instagram, TikTok or Rednote and feeling confident enough to visit or enquire

Every industry is different, so we focus on finding a content style that feels right for your business, not just following trends for the sake of it.